About us

We’re for the go-getters, the goal setters, the kick ass females who F with convention and create their own kind of pretty.

We’re for the ladies who aren’t afraid to show their dope style through the threads they wear and we stand behind them each and every hour helping them do so. With hot new drops every day, we are Pretty Rebel and you are our purpose. #PrettyRebels

Our Product

We are tomorrow’s fashion today. Inspired by the sole core of our #PrettyRebels, we take influence from celebs with sex appeal, current pop culture and the latest global trends we know you’ll obsess over - and we love to see you rock more.